How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 00:22
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Perception
Good marketing is doing this well.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Processes
Doctors use poo pills to flush out dangerous superbugs - BBC
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
People
Price
Product
Place